Invested in an intermediation mission to complete transactional negotiations between buyers and sellers or tenants and lessors, the real estate agent must have a certain number of essential human and professional qualities. In order to become a competent real estate agent, it is essential to have the qualities required for the exercise of his profession.

Overview of the different qualities

The human qualities to be a good real estate agent: KNOW-BEING


In the first rank of these, we will cite above all the “know-how”.

Indeed, constantly exposed in the limelight between the demands of his mandates and the wishes of an often capricious, even disdainful clientele, this quality constitutes the only valid weapon which can lead the real estate agent towards the path of success.

Behind this briefcase expression are in fact hiding concrete attitudes and behavioral reflexes which will allow the agent to psychologically impress on his interlocutors an always positive image of himself, inspiring confidence.

How to cultivate this know-how?

Empathy and unfailing sociability

In practice, the candidate for this profession will have to work excessively on his diplomatic and sociable side, in order to validly influence his interlocutors to get them to endorse his proposals with closed eyes.

But this quality can also prove to be very useful in effectively managing certain situations of disagreement or even conflict that will inevitably mark the agent’s professional life.

The sense of contact and listening 

Diplomacy aside, as part of this interpersonal skills, the good real estate agent will also have to develop a valid sense of listening and contact in order to gain the trust of his clients.

Still in this line of things, the real estate agent will also have to constantly cultivate a taste for challenge and seek to surpass himself.

The taste for challenge and surpassing oneself …

Indeed, in a sector as competitive as the real estate market, such quality is an indisputable guarantee of reputation and therefore of turnover.

A careful presentation 

In addition, the real estate agent will not fail to take care of his presentation at all times, in order, once again, to inspire seriousness, and therefore confidence

And controlled stress management.

Finally, given the many challenges it poses both on a human and professional level, this job requires unstoppable stress management.

The professional qualities required to become a real estate agent: KNOW-HOW

Beyond the human qualities that we have just reviewed, the profession of real estate agent also requires in parallel the integration of a certain number of basic qualities this time professional, reunifiable under the expression-suitcase of “know-how”.

Technical mastery of the job: the legal and IT environment of the job

As part of this know-how, we will first mention the mastery of the technical aspects of the profession. Included in this ability are, of course, the mastery of computer tools (especially real estate software) which have become quite simply essential today for the exercise of the profession.

In addition to IT, the agent will obviously also have to possess without trial and error all the basic concepts in real estate law that govern the different categories of transactions because it is his personal responsibility if not that of the agency for which he works (case of the salaried VRP).

Strategic and reactive market intelligence

Finally, the right agent will have to be aware of the price of real estate in its sectors of activity as well as of any future trends in these.

Better yet, he will have to be constantly on the lookout for transaction opportunities in order to be the first to detect properties that may interest his clients. In short, in a word, be as responsive as possible.